The Store of the Future
On the first day of the congress, experts from all over the world will explain you the new role of the store within this retail revolution: "being a brand and product showroom that drives revenues across all channels". What will be the impact of this change in home improvement retail stores? Analysts estimate reductions in store numbers of as much as 30% - 40% and also in the size and shape of the remaining stores. What is going to happen to all the sales area left with this decrease in store numbers? What are the forecasts and plans of the top home improvement CEOs? What is their idea of the Store of the Future? Top managers of the home improvement sector will gather in London to answer these questions and will share with you their ideas and forecasts on this topic.
Big Data - Smart Data
Big Data is the second topic that will be addressed on the first day. The consumer behavior has been dramatically transformed in the past years with the increase of information available online. The consumer has more power than ever before but, on the other hand, the companies have also more channels to get information about their customers than they did years ago. Many companies are willing to invest more than ever in Big Data as it is a great information tool to improve the quality of their products, the services they provide and the way they interact with their customers. According to experts, Big Data is nowadays the key to build a successful strategy for any company. If you do not understand the needs and the changing consuming behavior of your customers, the risk to of making wrong decisions will be extremely high. Come to London, inform yourself about this important topic and make your own judgment on this Retail Revolution.
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